Last updated: 3 October 2026
I'm OK is a daily check-in service on WhatsApp. Each day it asks a person to confirm they are okay, and lets the people they've chosen know when they check in, if they don't respond, or if they ask for help.
Only to run the check-in service: sending daily check-ins and reminders, telling linked contacts about check-ins, and alerting them when a check-in is missed, help is requested, or a safety word is used. Voice notes and locations are passed on to linked contacts and are not kept by us. We do not sell data, share it with advertisers, or use it for marketing.
When a message isn't one of the standard replies, it may be read by an AI model running on Cloudflare (Workers AI) only to work out which menu to show. The model does not store the message or use it for training.
Data is stored on Cloudflare's infrastructure. Messages are delivered through the WhatsApp Business Platform provided by Meta, under WhatsApp's own terms and privacy policy.
For as long as the service is active for that person. Check-in history older than 12 months and activity logs older than 30 days are deleted automatically.
Anyone can stop the service and have their data deleted at any time by sending the word STOP to the I'm OK WhatsApp number. See data deletion instructions.
I'm OK is not an emergency service. A safety word alerts the person's chosen contacts only. In an emergency, call 999 (UK) or your local emergency number.